By Claire Badenhorst, Write Scene Account Executive

Does your company have its own blog? If not, stop what you’re doing immediately and listen up.

Blogging for business provides a myriad of advantages. In fact, in the current digisphere we find ourselves in, it’s one of the most valuable tools at your disposal. Can you really afford to be left behind?

Here are 14 reasons to start blogging immediately.

1. Anyone can do it. Unless you are illiterate (and can’t read this) or completely incapable of opening a website, blogging platforms like WordPress and Blogger make it incredibly easy to start a blog. You can find a number of videos on YouTube that explain exactly how to start.

2. Content can be shared easily to all your social media platforms. You can set your blog up in such a way that, as soon as you publish a post, that content is shared on Facebook, Instagram and Pinterest at the click of a button. Hey presto!

3. Blogs fuel SEO. Yes, that’s right. Search engines love nothing more than fresh content and that’s exactly what your blog will give them. Look who’s gone up the ranks.

4. Everyone can get involved. You don’t need to hire a professional writer to produce content for your blog. Just get each person in your company to submit an article and you’ll have no problem updating your blog with fresh content five times a week. It will also make your employees feel more valuable.

5. It drives traffic to your website. Each time you publish a post on your blog, you’re adding another indexed page to your website, which presents another opportunity to show up in search results. As Corey Wainwright says, “it’s another indication to Google and other search engines that your website is active and that they should be checking it for new content.”

6. An active blog with fresh, informative industry articles creates free PR. By submitting articles about your industry and giving your opinion, you establish yourself as an expert or thought leader in your field, which means you could have a few journalists calling you up for interviews and comments.

7. Blogging helps to sharpen your business focus. By choosing to blog, you need to decide who you’re talking to, what you aim to achieve and why, because a blog with no focus will attract no readers. This might even trickle down and have a positive impact on other aspects of the company.

8. Blogging creates shareable content. Every time you write a post, you create content that others can easily share on platforms like Twitter, Facebook, LinkedIn, etc. This means that you are more likely to be discovered on platforms you may not even be present on.

9. Along with other social media platforms, a blog is one of the most cost-effective marketing investments you can make. Blogs are free, unless you want to get really fancy with your settings and designs, and every time you create content, you’re building brand awareness and promoting your company. It’s basically the cheapest long term asset that money (read time) can buy.

10. Blogging makes you better at what you do. By regularly updating your blog with fresh content, you are forced to keep up with industry news, research trends, and stay up-to-date with new technology (depending on your business). You’ll also become far better at dealing with clients, because you’ll have a lot of practise with describing what you do and “pitching” it to the public in ways that would make them pick up the phone.

11. Provides insight into your audience. Not only do blogs offer analytics which allow you to track readers, click-throughs, popular topics, shares and comments, but your blog also enables customer feedback. Many companies have deactivated the “comments” section of their blogs because they are afraid it will open them up to some bad-mouthing and criticism. However, you’re also missing out on a great opportunity to find out exactly what content your readers like and what they want to see more of. It also allows you to answer questions, which will improve your overall game (as mentioned in the point above). Open yourself to comments and promote discussion.

12. Your customers will be your guide. By promoting active discussion on your company blog, you’ll get loads of questions from customers wanting to know more. A lot of the time, you’ll get the same questions over and over, and these topics can then become future blog posts. Next time you get that same question, you can refer your reader to the previous post, keeping them on your blog for longer and possibly exposing them to other content that might interest them.

13. You can tell your brand’s story. Your blog is the perfect place to tell your customers more about your company, its employees and your philosophy. You can’t go into too much detail about these things on your website because you don’t want to scare people with text-heavy drivel, so your blog is the best place to start conversations and talk about your products. Tell your customers why you’re in business and how you can help them.

14. It’s fun. Business can often get you down, especially if you seem to be doing the same thing every day. Blogging allows you to get creative, do some research and be stimulated by your industry. Set aside a few minutes every morning to write down some thoughts. You might even start looking forward to it.

There are more than 14 reasons to start blogging for business so turn on your computer and get started. You won’t regret it.

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